Campaigns Marketing Manager (maternity cover)

Campaigns

• Leading on the planning, creation, management, and delivery of effective marketing campaigns for all Lyceum productions and activities, live and online.
• Be responsible for the evaluation of marketing campaigns for all Lyceum productions
• Liaising with UK and international co-producers on creation of shared marketing assets for new co-productions and collaborations.
• Managing the marketing campaigns budget and monitoring expenditure, ensuring that The Lyceum receives best value for money from suppliers and that all expenditure is accurately recorded.
• Monitoring sales figures and the effectiveness of marketing activity. Ensuring that, as far as possible, income and attendance targets are achieved.
• Leading the production of a range of publicity materials both on and offline. This will involve copywriting, creating/facilitating the creation of digital assets, picture research/commissioning and briefing and working with photographers, videographers, graphic and digital designers.
• Working with the Box Office to initiate ticket offers/incentives with external organisations and press and media agencies.
• Ensuring that the marketing and ticket sales team are compliant with all relevant legislation, including but not limited to GDPR, PECR, and the UK Data Protection Act.
• Work with our designers and printers to produce marketing materials for digital and print media with a particular responsibility for show programmes.
• Follow all Spektrix procedures and liaise with Development team to ensure sponsors and funders are correctly credited and acknowledged across all promotional materials.
• Use online content management systems to update and evaluate the company’s website and create e-newsletters via Dot Mailer.
• Manage The Lyceum’s website content and functionality with supplier, Supercool.

With the Marketing Campaigns Officer:

• Support marketing team to ensure correct amount and timeliness of print assets required
• Support the Marketing Campaigns Officer to align the mailing strategy with campaign objectives.
• Support the Marketing Campaigns Officer to manage print advertising campaigns

With the Digital and Content Officer:

• Support the Digital and Content Officer to create, commission, and manage content for The Lyceum social media platforms, as well as monitoring and evaluating them.
• Support the Digital and Content Officer to manage digital advertising campaigns.

Brand Management

• Working with the Director of Audiences and Commercial on the production of generic, corporate and season copy, print and digital assets to support The Lyceum Brand.
• Supporting the Director of Audiences and Commercial in developing The Lyceum’s wider brand and communications strategies and representing the organisation at external meetings to achieve this.
• Working with the Director of Audiences and Commercial to manage and monitor all The Lyceum’s external communications to ensure Brand and message consistency.
• Assisting on the implementation of other marketing campaigns when required as directed by the Director of Communications and Customer Services.
• Working with the Director of Development on the integration and use of development messaging in support of the Development strategy and plan.

Audience Development

• Working with the Ticketing and Insight manager and Director of Audiences and Commercial to identify opportunities for audience development informed by current trends and sales patterns.
• Finding effective ways to build and maintain links with interest and activity groups within Edinburgh, which are relevant to both generic and show specific campaigns.
• Working with the Director of Audiences and Commercial to build an audience development strategy around our new EDI objectives.
• Work with the Creative Learning Department to drive long-term audience development through participatory programmes.
• Working with tourist agencies and industry audience development initiatives to promote the work of The Lyceum.
• Working with the Commercial Operations Manager to support disability access for audiences, helping to develop both provision and promotion of our accessible performances.
• Support the aims and objectives of The Lyceum’s Development Department in a wide range of audiences, in line with the Development strategy.
• Liaising with external press agency in maximising promotional opportunities with local press.
• Work with the Director Audiences and Commercial to inform, develop and deliver new audiences via liaising with ambassadors, other arts and other external organisations and partners.

Cross Department Working

• Support the Development and Creative Learning teams to promote, manage and facilitate projects
• Support the Development Director on a shared CRM approach to Audiences and donors.
• Support the delivery of the Development strategy through the creation of specific Development campaigns and print and digital collateral.
• Follow all Spektrix process to ensure accurate crediting and acknowledgement of sponsors and donors across all Marketing and Communications print and digital collateral.
• To actively support and work with the cross-department data management group on the housekeeping of Spektrix and on sales reports and campaign evaluation. Membership of this group includes the box office sales team, Development Team, Sales and Insight Manager and the Creative Learning team.

Other Duties

• Regularly attending Lyceum shows and young people’s programmes including press nights/first nights and other special events.
• Remain up-to-date with developments both in contemporary theatre and in current marketing practices.
• Representing the Lyceum at public events as agreed with the Director of Audiences and Commercial.
• Maintain a detailed working knowledge of The Lyceum’s wider artistic programme, including all of its creative learning and talent development activities.
• Maintain positive and effective relationships with colleagues across the organisation.
• Participating actively as a member of the Marketing and Communications team.
• Adhere to all Lyceum Theatre policies included Safeguarding, Health and Safety and Environmental policies, leading by example, and ensuring that all staff within the department are aware of their responsibilities in relation to these policies and provide training as required.
• Attend and contribute to staff meetings and/or training sessions as required.
• Undertake any other duties suitable for the post as agreed with the Director of Audiences and Commercial.

Essential

• Experience in managing marketing campaigns in the arts or cultural field, including creating campaigns, setting goals, tracking progress, and making plans to reach audience and financial targets.
• Successfully creating and running marketing campaigns, including writing for different audiences, overseeing creative content, managing social media, email, online and offline ads, and working with agencies.
• Knowledge of how to grow and understand audiences, including using models like Morris Hargreaves McIntyre’s Culture Segments.
• Experience handling multiple projects at once, like audience growth, brand photoshoots, digital changes, or creative marketing campaigns.
• Strong skills in using CRM systems and data analysis to make smart decisions and create effective strategies.
• Experience managing and improving digital products like websites, online platforms, and social media to boost engagement, efficiency, and growth.

Desirable

• Experience of working with Spektrix, or similar CRM system.
• Line management experience.
• Knowledge of current issues and best practice concerning the development of diverse audiences.
• Knowledge and understanding of the Arts in Scotland.
• Knowledge or experience of the Edinburgh context; the market for culture and the network of cultural, tourism and promotional partners.

• 25 days annual leave, plus bank holidays
• 4% matched pension contributions
• Free tickets to press nights plus discounted ticket deals on certain performances.
• Cycle to work & Tech Schemes
• Discounts at various organisations such as Edinburgh Leisure
• Quarterly staff social events