Job Description

We are recruiting for a Social Media and Content Marketing Officer to join our Marketing department at The Lyceum.

The Social Media and Content Marketing Officer is a key operational role in the busy Audiences and Commercial Team at The Lyceum, working to the Head of Marketing to promote all areas of The Lyceum’s work from our award-winning productions to our Creative Learning classes and events.

The Social Media and Content Marketing Officer works as part of the Audiences and Commercial Team to help plan, research, develop and implement The Lyceum’s generic and show specific marketing campaigns with a focus on organic and paid digital social media strategy, implementation and creation. The post also supports the planning and implementation of campaign activity and works to develop audiences for The Lyceum’s programme and build our relationship with audiences.

Apply Now

When submitting your application please send us an updated CV as well as a covering letter setting out how your skills and experience meet the person specification below.

Please note that if you don’t feel you fit the essential criteria of the role but would still like to apply, we encourage you to do so with further information about why you’re a great fit. If you would like to apply through an alternative means, such as video or audio file, you’re welcome to do so.

To discuss the roles and interview process further, please contact us at jobs@lyceum.org.uk.

Job Description

Main Duties

Social Media & Content:

Lead and develop The Lyceum’s social media strategy with a strong focus on brand consistency, creativity, and audience engagement.
Design and deliver tailored social media campaigns for each individual production, ensuring alignment with the core messaging and tone of the overall marketing strategy.
Create, commission, and manage engaging content across platforms, including trailer videos, behind-the-scenes assets, and artist interviews, in line with brand guidelines.
Creating and managing our paid ads to optimise ticket sales
Initiate and manage influencer outreach aligned with show-specific themes and needs, including researching, contacting, and nurturing influencer relationships to extend campaign reach.
Collaborate with internal teams to devise original, impactful content that supports both core programming and community-facing activities, such as youth engagement, new work development, and artist support.

Campaign Development:

Support the Head of Marketing in planning, executing, and evaluating creative and effective marketing campaigns for all Lyceum productions.
Assist in managing digital advertising, ensuring data-driven and audience-focused strategies.

Digital Tools & Evaluation:

Update the company website and email campaigns using online content management systems and platforms such as Dot Mailer.
Use the Spektrix CRM system to pull audience data for targeted mailings, campaign analysis, and reporting.
Contribute to the cross-departmental data group on CRM maintenance and insights to inform future marketing work.

Audience Development:

Participate in audience development strategy sessions and outreach planning.
Foster relationships with local partners, businesses, arts groups, and community stakeholders to support shared promotional goals.
Ensure accessibility and inclusivity are embedded in all communications, and enhance access messaging both internally and externally.
Assist in delivering collaborative audience development initiatives with other cultural organizations.

Other Duties

Attend and support Lyceum productions and events, including press nights and special functions.
Represent The Lyceum at external events, as agreed with the Head of Marketing
Work collaboratively within the Audiences and Commercial and Customer Services Teams, contributing positively to the wider organisation.
Adhere to all internal policies, including safeguarding, health & safety, and environmental standards.
Perform other reasonable duties as assigned by the Head of Marketing.

Person Specification

Essential

Proven experience in creating engaging digital content and working with online and email marketing platforms.
Digitally confident, with proficiency in content management systems, social media platforms, and basic design tools (e.g., Canva, Meta Business Suite, Hootsuite, captioning and video editing software).
Experience in paid ad campaigns, able to report and use data-led decisions to enhance campaigns and drive ticket sales.
Strong video creation and editing skills, including filming and producing behind-the-scenes and promotional content.
Excellent written and verbal communication skills with a sharp eye for detail.
Demonstrated ability to work effectively under pressure, meet tight deadlines, and adapt to changing priorities with composure and professionalism.
Experience developing and executing social media campaigns and digital advertising strategies.
A proactive team player who is self-motivated, organised, and solution-focused.
Experience liaising with internal and external stakeholders, including creatives, partners, and suppliers.
Strong interpersonal skills and the ability to work collaboratively across departments and with artists.
An awareness of current marketing trends within the UK theatre sector—particularly in Scotland—with the ability to identify, interpret, and take inspiration from successful campaigns by peer organisations.
A keen interest in actors and creative teams, with the sensitivity and professional presence to capture content respectfully in rehearsal settings and liaise appropriately with cast and creatives.
A genuine enthusiasm for theatre, with an appreciation for both its artistic and operational aspects

Desirable

Experience working with a CRM system (preferably Spektrix) and a sound understanding of data protection legislation and best practices.
A strong foundational understanding of marketing and brand principles and audience development strategies in an arts or cultural context.

Benefits

25 days annual leave, plus bank holidays
4% matched pension contributions
Free tickets to press nights plus discounted ticket deals on certain performances.
Cycle to work & Tech Schemes
Discounts at various organisations such as Edinburgh Leisure
Quarterly staff social events